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HBO Max announced a new television series adaptation of "Crazy Rich Asians," with main cast members Michelle Yeoh, Constance Wu and Henry Golding set to reprise their roles. Production is scheduled to begin in 2027. The 2018 romantic comedy was the first all-Asian cast major Hollywood film in over two decades and grossed more than $230 million globally.

Starbucks has renamed its store in Urumqi, Xinjiang to "Star-Bazaar," reflecting how Western brands are adapting their image in China. The Kardashians' presence in China is also discussed as part of this trend of Western celebrities and brands navigating the Chinese market.

Mu Xinyue, 20, won gold in Identity V at the 2026 Asian Games in Nagoya, becoming the first woman to win an Asian Games esports title. China finished with three golds and one silver across four events, topping the esports medal table ahead of Japan and South Korea, which each won two golds.

During August 2026, 18 China–Japan air routes canceled all scheduled flights, totaling 1,120 canceled flights—a 30% cancellation rate. Routes to Japan were already down 53% compared to the previous year, as Chinese tourists increasingly opt for domestic travel or more affordable Southeast Asian destinations like Vietnam and Malaysia due to cautious spending. The decline was evident in Tokyo, where Chinese visitors were notably absent at popular tourist spots.